I want you to imagine for a moment what quality in television is?
The writer's strike opened all of our eyes. Many people surmised it brought about a revelation.
Maybe after years of network execs slinging quick concept/lower budget reality fare and cookie cutter crap-ola we just all stopped caring about what was on our tv screens.
Maybe there just wasn't any more ground-breaking or history making to do. They were wrong. And more over, Lifetime Television was so missing the boat on this they made the misstep of the decade.
A mere hours after it was announced that SIDE ORDER OF LIFE had won best series honors from the Academy of Television Arts and Sciences...
http://www.emmys.tv/media/releases/2008/rel-acadhon.php
Lifetime Television cancelled the series.
Yes, you read that correct. Lifetime cancelled it.
Great reward, huh for a program that brought a level of socially responsible and artistic excellence to American homes? Great little message to a production, team, cast, crew and dedicated team who sought to entertain and educate?
And last but not least...the message that reads loud and clear is the one that it sent to cancer survivors. Last week Lifetime said essentially "Guess what, we don't think anyone wants to see a show heavily focusing on a cancer storyline."
WRONG WRONG WRONG...on all counts, Lifetime!
Their attempt to quietly slip this cancellation under the radar so as not to cause the major wrath of us who loved the show is an absolute slap in the face. It's time to not sit quietly. If I'm the only one waging this fight so be it---but I don't believe that I am. There are many of us out there who have a reason to care.
If you care and you think this decision was wrong....Call today. Tell Lifetime how you feel.
212-424-7000
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